Venture Studio Index
By
The Venture Studio Forum

September 24, 2025
This white paper introduces a classification methodology for venture studios to enable consistent and holistic venture studio evaluation. Venture studios have emerged as a powerful force in the startup ecosystem, but the lack of standardized evaluation methods has hindered investors' ability to assess opportunities effectively.
Our methodology - which we call the Venture Studio Index (VSI) - is a novel approach to bridge this gap. It is a data-driven framework aligning capital allocators around common terms and evaluation frameworks, effectively unlocking the flow of capital to studios globally. The methodology is based on our experience operating within 20+ studios and researching another 500 across the globe.
The Venture Studio Index (VSI) was developed by 9point8 Collective and is licensed to the Venture Studio Forum to publish as an open standard and steward community use. This white paper is released under that license to support broad, open-source adoption.
The Venture Studio Index Methodology
1
Uniform Definition
A venture studio is a company that builds other companies and simultaneously acts as an entrepreneur, investor, and operator. This definition allows for flexibility across different studio models while providing clear separation from funds, accelerators, incubators, agencies, and other early-stage start-up support entities.
2
Two-Factor Categorization
The company creation model is categorized by Return Profile and Formation Role. This forms the basis of studios as a unique asset: a company which builds other companies, and delivering returns through the liquidity profile of those companies.
3
Cost Structure Methodology
The Venture Studio Cost Structure Methodology (VSCSM) is a standardized framework for analyzing how studios deploy capital across five cost or investment categories, enabling transparent comparison of studio efficiency and investment approaches.
Put together, the outputs of the model provide clarity on key questions for a venture studio's investability:
  • What types of companies does the studio create?
  • How does it create, operate, and invest in those companies?
  • What are the associated costs with each part of the process?
  • What are the expected returns from the portfolio?
Benefits of VSI
For Venture Studios
  • Standardized performance metrics, allowing studios to measure and communicate their success in a consistent manner
  • Increased transparency and credibility, which are crucial for studios seeking to establish their reputation in the market
  • Tackles the difficulty many studios face in attracting institutional capital by providing a common language and framework
  • Helps overcome the challenges studios often encounter when educating stakeholders about their unique model and value proposition
For Investors
  • Enhances due diligence capabilities by providing a structured approach to evaluating venture studios, enabling more thorough and consistent assessments
  • Improves risk assessment, allowing investors to better understand and quantify the potential risks associated with venture studio investments
  • Creates a common language for comparing different studio models and approaches
  • Provides clarity on expected returns and investment timelines
Problem Statement
The venture studio ecosystem is maturing, but remains fragmented and inconsistent in its structure, reporting, and performance metrics. Studios vary widely in how they define success—some measure venture creation over different time horizons, while others lack consistent reporting around ownership stakes, dilution, or portfolio value. This absence of standardized benchmarks makes it nearly impossible to compare studios on an apples-to-apples basis.
Compounding the issue is the structural diversity across studios—some operate as holding companies, others as funds or dual-entity models—each with distinct approaches to equity distribution, shared services, and resource allocation. Even within the same model, talent deployment, founder incentives, and "hands-on" support can differ radically.
Key Challenges in Venture Studio Evaluation
Performance Measurement and Metrics
  • No standardized way to measure venture studio success
  • Inconsistent reporting of ownership percentages and dilution
  • Very different company creation timelines across studios
Structural Variations and Business Models
  • Studio structures range from holding companies to traditional fund models
  • Equity distribution strategies vary widely
  • Shared service models differ significantly
Capital Requirements and Economics
  • Reported capital needs range from under $2 million to over $25 million
  • Studios monetize differently through fees, equity, or hybrid models
  • Lack of standardization complicates financial planning
Operating Models
  • Idea generation and validation models vary widely
  • Operational involvement levels range from full-stack to lighter-touch
  • Definitions of "hands-on" support are inconsistent
  • Talent recruitment and deployment approaches differ
Understanding the Key Challenges in Venture Studio Evaluation
Performance Measurement and Metrics
  • There is no standardized way to measure venture studio success — some track outcomes based on major exits, others focus on follow-on funding rates or internal rate of return (IRR), while others use revenue, profit, or milestone-based metrics to define performance.
  • Reporting of ownership percentages and dilution is inconsistent. Some studios retain majority stakes at spinout, while others adopt founder-friendly equity splits with significantly lower retained ownership, making it difficult for investors to assess long-term value creation or portfolio leverage.
  • Studios operate on very different company creation timelines. Some can spin out companies in a few months, while others — especially in deep tech or biotech — may incubate ventures over multiple years before raising external capital. This creates a wide variance in payback periods and return profiles, even among studios in similar sectors.
Structural Variations and Business Models
  • Studio structures range from holding companies to traditional fund models to dual-entity or hybrid models. These structural differences impact fund flows, governance, taxation, and investor alignment, making cross-studio comparisons difficult.
  • Equity distribution strategies vary widely: some studios allocate substantial founder equity early to attract top talent, while others rely on deferred or performance-based ownership grants. The resulting incentive structures affect both founder recruitment and retention.
  • Shared service models differ significantly — some studios centralize product, engineering, and go-to-market capabilities across all ventures, while others rely on lean or modular support from contractors or advisors. These choices affect burn rates, company speed, and the studio's ability to scale.
Capital Requirements and Economics
  • Reported capital needs to start and run a studio range from under $2 million to over $25 million, depending on the level of internal staffing, number of ventures launched per year, and vertical focus. There’s little consensus on what is “sufficient” capital to operate at a high level.
  • Studios monetize differently: some charge management or platform fees to LPs or portfolio companies, others rely entirely on equity value realization at exit, and some use hybrid models with fee income, services-for-equity, or downstream fund participation. This lack of standardization complicates financial planning and investor comparisons.
Operating Models
  • Idea generation and validation models vary: some studios run structured internal idea development cycles, others crowdsource or invite external entrepreneurs to bring ideas, and many use a hybrid approach. The resulting processes have different implications for IP ownership, founder engagement, and time-to-spinout.
  • Operational involvement levels range from full-stack company building — where the studio team handles product, hiring, and go-to-market — to lighter-touch advisory support post-spinout. This variability affects perceived studio value-add and startup independence.
  • Definitions of "hands-on" support are inconsistent. In some studios, it means embedding staff for months post-launch; in others, it means quarterly check-ins or strategic advice. Without a clear baseline, comparing studio “support models” becomes subjective and unreliable.
  • Talent recruitment and deployment approaches differ. Some studios run internal recruiting teams to place co-founders and early hires, while others rely on founder-led recruiting or external networks. These choices significantly affect team quality, startup velocity, and long-term outcomes.
As a result, institutional investors—even those attracted by the studio model's strong returns—struggle to evaluate these opportunities with confidence. Without shared frameworks for diligence, capital requirements, or economic modeling, each investment becomes a bespoke assessment. Studios report anywhere from $2 million to $25 million in required capital to launch, use a mix of revenue models, and demonstrate varying levels of operational involvement in portfolio companies. This variability limits investor trust and deters capital allocation at scale. For the venture studio model to unlock broader institutional interest, the field needs to converge on common standards for performance, structure, and reporting—offering investors the clarity they require to back studios systematically rather than experimentally.
Key Definitions: Venture Studio Functions
In order to classify venture studios, we must adopt a working definition of a venture studio, and how it differs from venture capital firms as well as similarly-appearing entrepreneurial support organizations like accelerators and incubators.
Venture Studio Definition
A venture studio is a company that systematically creates other companies by exercising meaningful control over three core functions:
  • Entrepreneur function: The activities of sourcing and vetting company ideas, and incepting the company's plan and strategy. As entrepreneurs, venture studios maintain strategic control over the zero-to-one phase, making key decisions about company focus, product direction, and pivot points.
  • Operator function: Often called the "builder" in studio settings, responsible for executing the company's plan for product development, going to market, and other early-stage activities to establish traction. Studios don't merely advise but build – they actively design processes, deploy teams, develop playbooks, and help construct the operational foundation of their portfolio companies.
  • Investor function: Capital deployment and portfolio management to generate returns. Studios exercise careful stewardship over capital deployment, conducting rigorous due diligence and protecting invested capital through active portfolio management.
Implicit in the studio’s investor function is an equity-driven business model, in that the primary returns come from equity ownership in portfolio companies, whether through exits, licensing revenue, or profit distributions. This contrasts to alternative entrepreneurial support groups which rely on fees from start-ups in exchange for services. The equity-centric approach aligns incentives and ensures the studio's full focus remains on creating valuable, sustainable companies.
Venture Studios as an Asset
Next, we provide a characterization of venture studios as an asset. Put another way, given a studio’s definition as a multifaceted company creator, what is the inherent value of a studio?
Asset Categorization
A studio is a company that creates other companies. In this regard, the studio itself is an evergreen asset, designed with the intent of operating in perpetuity, consistently building new companies over time.
Studios are effectively companies whose "product" is other companies. These companies have a cost to them (e.g., COGS), and then these companies are "sold" either in lump-sum (e.g., exits) or in part (e.g., external financing rounds) or held indefinitely, producing a dividend stream to the studio. The value of these companies, and the efficiency in which they are created, developed, and monetized, determines the value of the studio.
Therefore, to classify studies, we must have definitions for how they product and monetize companies, which we introduce here.
Formation Role
The Formation Role of a venture studio determines how the studio forms companies, at what stage they are involved, and with whom:
  • Founder Studios identify opportunities and develop concepts internally. They validate the concept, create companies from scratch, then bring in leadership to run the operation. Their core capability lies in systematically generating and validating business concepts, with a particular focus on idea validation and founder recruitment.
  • Cofounder Studios partner with entrepreneurs at the concept stage. These studios collaborate on concept validation and company building, bringing complementary capabilities to the founding team. They excel at identifying promising entrepreneurs and creating balanced partnerships for company development.
  • Late Cofounder Studios join existing early-stage ventures that have already begun development. They provide critical resources and expertise to advance validated concepts, focusing on accelerating product-market fit and scaling operations. Their key capability is identifying promising early ventures and addressing critical gaps in their development.
  • Refounder Studios acquire or license existing assets as the foundation to build from. They reimagine and relaunch businesses around core technology or capabilities, transforming underutilized assets into new ventures. Their unique strength lies in opportunity reimagination and effective transformation of existing intellectual property.
The Formation Role of a venture studio fundamentally shapes its internal capabilities, team composition, and venture development playbook. Studios that act as originators of ideas require strong research, ideation, and validation infrastructure, while those that co-found or refound must be skilled in partnering, assessing existing assets, or complementing external founding teams. This role defines the studio’s creative engine — how ventures are born, who’s involved, and where value is created early.
Return Profile
The exit or steady state of these companies can be organized on a spectrum of liquidity and investment time horizon:
  • Deep Tech Studios focus on R&D and de-risking technologies before product and business development. Like deep tech ventures, they typically require the most capital, particularly for physical sciences, and they have long investment horizons (10+ years).
  • Venture-Return Studios build high-growth technology companies targeting massive market opportunities. They operate with a power-law distribution model where a few extraordinary outcomes drive overall returns, with lower technology but high market risk.
  • Private Equity-Profile Studios create sustainable businesses with clear paths to operational scale. They emphasize more consistent and predictable equity appreciation through operational execution, targeting private equity or M&A exits.
  • Income-Focused Studios build cash-flow positive businesses with stable distribution models. These studios prioritize regular distributions with modest capital appreciation, resembling yield-focused real estate or dividend-paying investments.
The Return Profile defines how capital flows through the studio, what kinds of investors are aligned, and what timelines and risk appetites are appropriate. A deep tech studio may require patient capital and significant upfront R&D, whereas a venture-return or PE-profile studio demands operational excellence and scalability. Together, formation role and return profile determine a studio’s structure, economics, and investor fit — making them the two most important lenses for understanding and evaluating a studio model.
Below is a module within the VSI report demonstrating the formation role and return profile for a hypothetical studio. Note that two boxes are filled in, indicating the studio employs two different formation approaches within their companies (though in this case, both approaches align with a deep tech return profile).
Example of the Venture Studio Category Matrix
Venture Studio Functions
Once we classify studios based on the types of companies a studio creates, the next task is to define and evaluate the three key functions a studio executes in order to maximize the returns from those companies: entrepreneur, operator, and investor.
Entrepreneur Function
As defined above, the entrepreneur function is the process of identifying and validating ideas/propositions for new companies. Validating new companies is a cornerstone of entrepreneurship and company creation. It comprises all the de-risking activities an entrepreneur conducts to determine if a company idea is viable and able to be operated to a successful long-term outcome. These activities span market research, financial analysis, customer discovery, product prototyping, early go-to-market activities (testing customer demand), and fundraising (testing investor demand).
While a standalone entrepreneur might do this by having a single or small set of ideas, studios on the other hand typically operate a large funnel of potential ideas, remaining agnostic between them, then systematically validating them through objective and data-driven processes. For many studios, the validation process weeds out bad ideas, promotes good ones, and increases the chances of company success from the outset. Therefore, the VSI characterizes this function based on the quality of ideas, the rate at which they are developed, and the time and cost requirement of doing so.
Operator Function
The operator function is the execution engine of a venture studio - responsible for transforming validated concepts into real businesses with repeatable efficiency by carrying out product development, go-to-market plans, and other early-stage activities that establish traction.
Unlike traditional venture capital, which primarily offers funding and advice, venture studios take a hands-on approach as the company develops. They maintain staff and resources to operate companies, often using structured playbooks, shared resources, and optimized processes. This enables them to consistently turn entrepreneurial vision into viable businesses with greater capital efficiency and faster time-to-market.
Investor Function
The investor function is the financial and strategic backbone of the venture studio, driving capital allocation, portfolio construction, and exit planning to generate superior risk-adjusted returns.
Unlike traditional venture investors who primarily select opportunities from sourcing deals, venture studios actively create their investment deals through their entrepreneurial function and directly influence outcomes through their operator function. Similarly, studios are typically proactive in their exit strategy - determining how and when the studio will monetize its equity positions to generate returns for investors. This strategic planning encompasses full exit timing, partial sale opportunities, and hold-versus-sell decisions that directly impact investor cash flows and overall fund performance.
Studio Performance Metrics
Using the above frameworks we define key performance metrics (KPIs) for the studio model. These metrics translate the activities of entrepreneur, operator, and investor into quantifiable measures that capture both process efficiency and portfolio outcomes. By defining and applying these KPIs consistently, the framework enables transparent evaluation within a studio and creates the basis for comparison across studios operating in different sectors, formation roles, and return profiles.
Idea Validation Time
The duration required to transform initial concepts into validated business opportunities ready for formal company creation. This metric encompasses market research, financial analysis, customer discovery, product prototyping, and early go-to-market validation activities. The validation timeline reflects both market complexity and studio process efficiency, with variations driven by sector requirements, technical sophistication, and validation methodology rigor.
Idea Validation Cost
The total capital expenditure across all validation activities, including failed concepts that do not advance to company formation. This figure represents the "cost of goods sold" for the studio's core product development function. Validation costs reflect the studio's approach to de-risking opportunities and the comprehensiveness of their validation infrastructure, accounting for both successful concepts and necessary failures inherent to systematic opportunity assessment.
Spinout Time
The operational timeline from concept validation to independent company operation, measured from greenlight decision to the point where portfolio companies function with their own management teams and established market traction. Spinout duration reflects sector complexity, operational scope, and the studio's ability to systematically accelerate company development through structured processes and shared infrastructure.
Average Spinout Cost
The comprehensive capital requirement to transition a validated concept into an independently operating company. This encompasses all studio resource allocation—from initial validation through company formation, product development, team building, and market entry activities—until the portfolio company operates with reduced studio dependency. This metric reveals the true cost of systematic company creation and the studio's operational intensity during the critical zero-to-one phase.
Equity Point Cost
The total capital required to secure each percentage point of equity ownership across all cost categories in the VSCSM framework. This metric enables direct comparison of studio capital efficiency versus traditional venture capital acquisition costs. Equity point cost represents the fundamental economic advantage of systematic company creation over competitive deal acquisition in external markets.
Capital Efficiency
The ratio of the studio's cost per equity point compared to the cost per equity point of comparable investment stages within the same return profile category. For example, if a studio builds companies that subsequently raise Series A funding, capital efficiency compares the studio's cost per equity point to seed-stage investment costs per equity point. This metric quantifies the systematic advantage of internal company creation versus competitive acquisition of equity stakes in external markets.
Example Venture Studio Index output of Venture Studio KPIs
Venture Studio Cost Structure Methodology
The Venture Studio Cost Structure Methodology (VSCSM) provides a standardized framework for analyzing how studios deploy capital across five distinct categories, offering unprecedented transparency into the true economics of systematic company creation.
Cost of Builds
Direct operational expenses incurred during the ideation, validation, and the development phases of building new companies. This encompasses idea generation processes, market research and opportunity validation, technical proof-of-concept development, startup team personnel costs during formation, design and prototyping resources, and initial customer development activities. This represents the "cost of goods sold" for the studio's core product—new companies.
Studio SG&A
Operating expenses required to maintain the studio entity itself, independent of specific portfolio company creation and build activities. This includes general administrative costs, executive team salaries not directly allocated to company building, studio facilities and infrastructure, fundraising expenses, and investor relations. These expenses most closely parallel the management fee in traditional venture capital.
Founding Investment
Minimal capital deployed into newly formed portfolio companies to legally establish entities and secure common equity alongside the studio's operational contribution. This represents the minimal financial foundation needed to establish the corporate entity, analogous to the personal funds a traditional founder would contribute.
Primary Investment
Structured investment capital typically securing preferred equity with investor protections, deployed as internal investment rounds within the studio ecosystem. This most closely resembles traditional venture investment, representing the studio's substantive financial commitment to validated companies before external investors participate.
Follow-On Investment
Capital designated for participation in subsequent financing rounds of portfolio companies. Unlike the predictable deployment of primary investment, follow-on investments are contingent on company performance and market opportunities, requiring distinct allocation strategies.
Example of the Venture Studio Cost Structure Model and performance metrics
Additional Performance Metrics
Average Cost per Company: the total average capital expenditure required by a venture studio to develop a portfolio company from concept validation through independent operation. This comprehensive metric includes cost of builds, founding investment, primary investment capital, and allocated studio overhead during the studio-led development phase.
Average Cost per Point of Common: the average capital expenditure required to secure each percentage point of common equity in portfolio companies. This metric isolates the cost efficiency of the studio's operational value creation, typically achieved through cost of builds and founding investment rather than cash investment.
Average Cost per Point of Preferred: the average capital expenditure required to secure each percentage point of preferred equity in portfolio companies. This metric reflects the cash investment efficiency of the studio's structured investment activities, typically achieved through primary investment capital.
Build to SG&A: a ratio measuring the proportion of capital allocated to direct company building activities (cost of builds) relative to studio overhead expenses (studio SG&A). This metric indicates operational focus and capital deployment efficiency, with higher ratios suggesting greater emphasis on value-creating activities versus administrative overhead.
Operating Expense to Investment: the ratio of total operational expenses (studio SG&A plus cost of builds) to total investment capital (founding investment plus primary investment plus follow-on investment). This metric reveals the balance between operational value creation and direct capital deployment within the studio model.
Preferred to Common: the ratio of preferred equity secured relative to common equity secured across the portfolio. This metric indicates the studio's equity composition strategy and reflects the balance between operational value creation and founding investment (typically securing common equity) and cash investment (typically securing preferred equity).
Follow-on to Investment: the ratio of follow-on investment allocation to total primary investment across the portfolio. This metric reveals the studio's capital deployment strategy and indicates the emphasis placed on maintaining ownership through subsequent funding rounds versus concentrating capital in initial investment rounds.
Fund Source Ratio: the percentage of total capital required sourced from the specific fund vehicle being evaluated. This metric reveals whether the fund accounts for all capital deployment needed for company creation and investment across all five cost structure categories or if additional funding sources (recycled returns from previous exits, profitable studio operations, or external capital sources) supplement the fund vehicle.
Taken together, these cost categories and performance metrics provide a structured lens into how studios deploy capital and capture ownership. Beyond offering transparency within the studio model itself, this framework establishes a basis for consistent comparison across different studios and investment approaches. By aligning measures of cost, efficiency, and equity secured, the methodology not only clarifies the internal economics of company creation but also positions venture studios within the broader context of alternative investment strategies.
Venture Studio Index Methodology
The Venture Studio Index (VSI) is a comprehensive methodology designed to standardize the evaluation of venture studios. It processes diverse data inputs—encompassing demographic, operational, and financial information from an individual studio—to generate structured outputs that align with the three core frameworks previously detailed. This systematic approach ensures a consistent and comparable analysis across various studio models.
The culmination of this process is the Venture Studio Index report, a concise one-page document. This report not only visualizes the key outputs but also provides insightful summaries and detailed descriptions, offering a clear and actionable overview of a studio's performance and characteristics.
To facilitate this detailed evaluation, the VSI requires specific data inputs categorized as follows:
Case Studies: The VSI Framework in Practice
The VSI framework addresses a clear challenge in venture studio evaluation: while studios may present similar value propositions around systematic company creation, their underlying operational models, risk profiles, and return expectations often differ substantially. Traditional venture capital due diligence approaches, designed for evaluating fund managers rather than company builders, frequently miss these critical distinctions.
The framework's value becomes evident when applied to contrasting studio models. By standardizing evaluation criteria across value creation approach, formation role, operational capabilities, cost structure, and portfolio construction, the VSI clarifies and illustrates fundamental differences that impact investment outcomes.
The following case studies demonstrate this differentiation through analysis of two studios with distinct strategic approaches. These examples illustrate how the VSI framework translates operational characteristics into actionable investment insights, helping investors move beyond surface-level metrics to understand the drivers of performance within each model.
Contrasting Venture Studio Models
To illustrate the practical application of the VSI framework, consider the following analysis of two synthetic representative venture studios with fundamentally different approaches to company creation:
  • NexusAU: a Venture Cofounder studio inspired by Atomic, Founders Factory, Hexa and Sutter Hill Ventures.
  • Innovate Horizons: a Deeptech Refounder studio inspired by Flagship Pioneering, MDB Capital, and NLC Health.
NexusAU VSI One Pager
Innovate Horizons VSI One Pager
Performance Snapshot
The Performance Snapshot section is designed to offer a rapid and clear identification of critical performance indicators. By utilizing standardized metrics and presentation formats, this framework facilitates immediate comparison between venture studios across essential metrics, revealing underlying operational efficiency and strategic execution patterns that drive long-term returns.
While venture studios leverage the same core performance metrics as traditional venture capital, the operational context behind these numbers differs significantly. Understanding these nuances is crucial for accurate evaluation.
Total Value to Paid-In Capital (TVPI) & Multiple on Invested Capital (MOIC)
These metrics measure portfolio appreciation using standard methodologies. However, studio results often reflect advantages derived from inception-stage entry points and systematic company creation, potentially leading to higher multiples on early capital.
Distributed to Paid-In Capital (DPI)
DPI tracks realized cash returns. Studios may access multiple liquidity pathways, including partial exits during subsequent financing rounds, potentially accelerating distributions compared to traditional VC models.
Internal Rate of Return (IRR)
IRR calculations follow standard time-weighted methodology. For studios, early and continuous value creation can often lead to favorable IRR figures, particularly if early liquidity events occur.
Follow-on Rate
This measures the percentage of portfolio companies that successfully attract external capital, serving as a critical market validation indicator. However, this metric requires a sufficient sample size for meaningful interpretation; single data points provide limited insight into systematic capabilities.
PortCos (Active/Failed)
This represents the total number of portfolio companies built by the studio, categorized by their current operational status (active or ceased operations). It offers a direct measure of the studio's output and success rate.
Performance Analysis and Strategic Implications
Innovate Horizon's Performance Snapshot
NexusAU's Performance Snapshot
Innovate Horizons
Innovate Horizons operates as a mature deep-tech refounder studio with an established seven-year track record spanning three fund cycles. Fund I (2018 vintage, $50M) demonstrates strong realized performance with 1.8x TVPI and 1.6x DPI, indicating both portfolio appreciation and actual cash generation. The 22% net IRR reflects successful exits that validate the studio's systematic approach to advanced materials commercialization. Fund II (2021 vintage, $120M) shows 1.5x TVPI, consistent with expected performance patterns for a fund three years into development in deep technology sectors.
Innovate Horizons demonstrates systematic external validation across a meaningful portfolio scale, with 83-87% follow-on rates across 18 total portfolio companies spanning two mature fund cycles. The presence of multiple realized exits (1.6x DPI in Fund I) confirms that external validation translates into actual liquidity events rather than merely fundraising success.
Innovate Horizons' performance indicators reveal a consistent model with demonstrated exit capabilities, suggesting lower execution risk for future fund cycles. The consistency between Fund I and Fund II performance (1.8x and 1.5x TVPI respectively) indicates systematic value creation rather than single-company outlier performance.
NexusAU
NexusAU represents an early-stage venture-focused cofounder studio in its inaugural fund cycle (2025 vintage, $8M). The 0.97x MOIC and TVPI reflect TechFlow's valuation following its Series A financing by Bessemer Venture Partners. This below-cost performance suggests either execution challenges during the studio development phase or external pricing that failed to recognize the studio's operational contribution—or both. Such performance gaps require careful analysis to determine whether they reflect systematic model issues or company-specific execution problems.
NexusAU's 100% follow-on rate reflects success across one company but represents insufficient sample size for drawing systematic conclusions about market validation capabilities. More concerning, TechFlow's 0.97x MOIC despite securing external funding from a reputable investor suggests that successful fundraising alone does not guarantee value preservation for studio positions. This performance requires investigation into whether the issue stems from execution challenges during studio development, pricing misalignment with external markets, or fundamental gaps between studio value-add and market recognition.
NexusAU's current performance indicators suggest alignment challenges between studio development capabilities and external market expectations. While both portfolio companies achieved external funding, the down round at first external pricing represents a systematic risk that could affect future portfolio companies if development timelines and market positioning remain misaligned.
These performance indicators are likely driven by misalignments in other areas - the thesis, strategy, role execution, or capital allocation. The following sections examine the underlying strategic and operational factors that drive these outcomes through systematic analysis of cost structures and core role implementation.
Venture Studio Cost Structure Analysis
Understanding the Venture Studio Cost Structure Methodology (VSCSM) is crucial for evaluating a studio's operational efficiency and strategic capital deployment. The VSCSM highlights how varying studio strategies necessitate fundamentally distinct approaches to capital allocation. This section delves into the specific cost structures of NexusAU and Innovate Horizons, illustrating how their unique models shape their financial priorities and resource distribution.
Below, we compare the cost structures of Innovate Horizons and NexusAU, highlighting key differences stemming from their distinct strategic approaches. The following charts visually represent the capital allocation strategies for both studios, offering a clear comparative overview of their investment priorities.
Innovate Horizon's VSCSM
NexusAU VSCSM
The VSCSM reveals how different studio strategies require fundamentally different capital allocation approaches:
Innovate Horizons' Intensive Model
In contrast, Innovate Horizons employs a more capital-intensive model, dedicating 47% of its capital ($84 million) to operational expenses. This substantial sum comprises $81.27 million for Cost of Builds and $2.73 million for Studio SG&A. This higher operational investment is justified by the demanding requirements of deep technology validation and the need for comprehensive technical support infrastructure. Their significant $60 million follow-on allocation (representing 33% of total capital) underscores a strategy centered on long-term value creation through sustained engagement and further investment in their portfolio companies, ensuring continued growth and de-risking of advanced materials ventures.
NexusAU's Efficient Model
NexusAU's operational approach emphasizes high capital efficiency, allocating 50% of its total capital ($4 million) to operational expenses. This includes $3.2 million for Cost of Builds and $0.8 million for Studio SG&A for its entire portfolio. This significant investment in hands-on company creation reflects a "build and graduate" strategy, where the studio focuses intently on incubating new ventures. Notably, their $0 follow-on allocation indicates that pro-rata rights are typically passed to limited partners, allowing NexusAU to maintain a sharp focus on continuous new company formation rather than long-term portfolio management.
Understanding these cost differentials is crucial for investors. Innovate Horizons' higher upfront investment is justified by the potential for high-value IP and larger, more defensible market opportunities, albeit with longer development cycles. Conversely, NexusAU's model prioritizes speed to market and capital efficiency, suitable for rapidly validating ideas with external teams, but relying heavily on successful external fundraising for portfolio company growth.
Cost Per Equity Point Analysis
The cost per equity point analysis effectively establishes a comparative framework that can extend across the broader investment landscape. By translating studio activities and capital deployment into a standardized measure of equity ownership, it highlights how venture studios secure positions at a discount relative to traditional market entry. While absolute costs differ across formation roles and return profiles, this consistent approach grounds cross-model evaluation and enables investors to compare venture studios not only with one another, but also with investment categories such as venture capital and private equity, and income-focused strategies.
Per PortCo Metrics for Innovate Horizons
Per PortCo Metrics for NexusAU
A deeper dive into the cost per equity point reveals critical strategic differences. NexusAU achieves a remarkably efficient $58,000 cost per equity percentage point, significantly lower than Innovate Horizons' $166,000. This near 3x difference is not indicative of inefficiency but rather reflects strategic choices aligned with their respective focuses. Innovate Horizons' higher costs are justified by the extensive resources required for systematic technology de-risking and IP commercialization inherent to deep tech, which typically demands greater investment than software enterprise creation.
Despite the disparity in per-point cost, both studios exhibit impressive capital efficiency. NexusAU boasts a capital efficiency ratio of 2.6x, while Innovate Horizons achieves 2.5x. These figures demonstrate that within their respective industry verticals, both studios are operating with near-comparable effectiveness in securing equity positions, outperforming many traditional fund strategies.
This 2.5-2.6x capital efficiency highlights a core advantage of venture studios: the ability to secure equity positions at a substantial discount compared to traditional venture capital. Instead of competing for external deals at market rates, studios internally create companies and obtain significant ownership at considerably lower capital outlays. This systematic advantage in cost per equity point underscores the unique value proposition of venture studios: they trade volume for superior unit economics, building fewer companies but achieving greater returns through systematic internal creation rather than competitive acquisition of equity stakes.
Venture Studio Three-Function Analysis
A comprehensive understanding of venture studios necessitates evaluating their performance across three fundamental functions: Entrepreneur, Operator, and Investor. This framework, Module III of our methodology, assesses how effectively studios identify and validate opportunities, build and support new companies, and strategically deploy capital to ensure long-term value creation. By analyzing these interdependent roles for NexusAU and Innovate Horizons, we gain critical insights into their strategic alignment, operational efficiencies, and investment philosophies.
Innovate Horizon’s Core Role Assessment
NexusAU’s Core Role Assessment
Entrepreneur Function
Innovate Horizons: Asset-Driven Refounder
Operating as a Refounder studio, Innovate Horizons executes technology scouting and IP evaluation in partnership with MIT, Oak Ridge, and Berkeley Labs. Their entrepreneur function emphasizes systematic process for commercial validation of advanced materials, manufacturing, and automation technologies. The studio's approach prioritizes technology de-risking before market validation, reflecting the capital-intensive nature of deep tech commercialization.
NexusAU: Collaborative Cofounder
As a Cofounder studio, NexusAU employs systematic market analysis combined with collaborative ideation through EIR programs and strategic partnerships. Their entrepreneur function focuses on systematic process for commercial validation across fintech, healthtech, and enterprise SaaS verticals. The studio leverages established relationships with banks, hospitals, and healthcare providers to validate opportunities through direct market feedback.
Cofounder studios typically excel at market-driven ideation and systematic founder matching—NexusAU's success depends on identifying market opportunities through enterprise partnerships and recruiting founders capable of executing in regulated industries. On the other hand, Refounder studios often require sophisticated diligence and transformation capabilities—Innovate Horizons must evaluate complex IP portfolios and transform research-stage technologies into commercially viable opportunities.
Both approaches demand alignment between studio founder backgrounds, formation role thesis, and vertical focus. NexusAU's fintech and healthtech focus aligns with their systematic market analysis capabilities and established enterprise partnerships, providing unfair advantages in founder recruitment and opportunity validation. Innovate Horizons' deep tech approach leverages their materials science expertise and research institution affiliations, enabling sophisticated asset evaluation that matches their transformation strategy. The entrepreneur function succeeds when studio founder track records, network access, and operational capabilities create systematic advantages in their specific formation role requirements.
Operator Function Analysis
Innovate Horizons: Technical Infrastructure
Operating with 33 specialists supporting 3-5 companies annually, the studio provides shared laboratories, manufacturing strategy, legal and IP support, finance, talent acquisition, supply chain development, and scale-up assistance. The 4.7-to-1 team-to-company ratio reflects the technical complexity and longer 18-24 month development cycles required for advanced materials and manufacturing ventures.
NexusAU: Development Focus
NexusAU provides product management, development teams, regulatory and compliance support, and go-to-market assistance. With a 7-person team supporting 2-3 companies annually, the studio maintains an efficient 2.3-to-1 team-to-company ratio during the 12-18 month support period. The operational scope emphasizes rapid market entry and customer validation in regulated industries.
Operator function effectiveness depends on precise alignment between studio capabilities and target entrepreneur profiles, but operational requirements fundamentally differ by formation role and sector complexity.
  • Cofounder studios focus on systematic company building alongside founders from concept stage. NexusAU's lean operational model suits experienced professionals who understand business operations but require entrepreneurship and fundraising guidance—their focused support matches the needs of seasoned executives transitioning to startup building.
  • Refounder studios must provide comprehensive transformation infrastructure for asset commercialization. Innovate Horizons' comprehensive technical infrastructure addresses scientist-entrepreneurs who possess deep technical expertise but require extensive business development, manufacturing, and commercialization support.
Investor Function Analysis
Innovate Horizons: Deep Tech Strategy
Operating as a Traditional Fund structure, the studio deploys $2-4 million initial capital with $1-2 million bridge funding for 60-70% ownership positions. The investment strategy targets strategic acquisitions with 3.0x MOIC over 6-12 years, reflecting longer development timelines and higher capital requirements typical of deep technology ventures. The 60-70% ownership stake is significantly higher than traditional deep tech venture norms going in to Series A. While this concentration could create friction with follow-on investors who prefer larger available option pools and founder equity, Innovate Horizons' multi-fund track record demonstrates this approach works in practice. However, this historical performance assumes consistent fund terms—any increase in ownership stakes or changes to liquidity strategy in future funds could disrupt the proven model and require renewed validation with follow-on capital sources.
NexusAU: Venture Capital Approach
Structured as a Delaware Limited Partnership, the studio deploys $500,000-$1 million for 20-30% ownership positions, targeting strategic acquisitions and selective IPOs with 3.5x MOIC over 5-8 years. The investment approach mirrors traditional venture capital with enhanced operational involvement. The ownership position largely aligns with what follow on capital will accept at the target Series A follow on investor stage. A potential red flag is the 12-18 months of stated support to get to that point. Companies built by venture studios average 25 months to secure a series A, the 12-18 months of support and $500k-$1M in capital could be a risk factor. A risk factor that is amplified by the performance of their first portfolio company FlowTech which raises a Series A from Bessemer Venture but the studio’s ownership stake is valued at less than the capital invested to secure it.
These investor function differences reflect fundamental alignment requirements between funding strategy, ownership structure, and liquidity planning. The investor role extends beyond capital deployment to ensuring that initial funding will successfully bridge portfolio companies to their target follow-on capital sources. This requires precise alignment between capital deployment timelines, ownership structures that follow-on investors will accept, and liquidity strategies that appeal to target exit buyers. When any element misaligns—insufficient capital to reach follow-on targets, ownership structures that deter institutional investors, or liquidity strategies incompatible with target acquirers—the entire studio model faces systematic risk.
Both studios demonstrate different approaches to managing these alignment challenges, with NexusAU's venture-compatible ownership facing execution timeline risks, while Innovate Horizons' concentrated ownership model requires continued validation that their track record can overcome traditional follow-on investor preferences for lower studio ownership percentages.
Studio Liquidity Strategy
Venture studios employ diverse liquidity approaches that reflect their operational control and systematic company creation capabilities. These strategies contrast with traditional venture capital's reliance on binary exit events, offering varied return timing and cash flow patterns. Key approaches include: full exit through portfolio company sale or IPO, partial exit via secondary sales during financing rounds, and hold strategies for ongoing profit distributions, leveraging the studio's ability to maintain long-term equity positions.
Key Performance Indicators Analysis
A comparative analysis of NexusAU and Innovate Horizons' key performance indicators (KPIs) reveals how their distinct formation roles and strategic focuses translate into measurable operational differences and efficiencies. This table consolidates critical metrics for both studios, illustrating the Venture Studio Index (VSI) methodology in practice.
Venture Studio KPIs for Innovate Horizons
Venture Studio KPIs for NexusAU
Validation Efficiency Differential: Innovate Horizons requires significantly longer validation timelines and higher validation costs compared to NexusAU, reflecting the fundamental differences between asset-driven technology transformation and market-driven opportunity validation. The deep tech refounder's extended validation period accommodates comprehensive intellectual property assessment and technical feasibility analysis, while the venture cofounder's streamlined approach leverages established market feedback mechanisms and proven business model patterns.
Operational Complexity Translation: The spinout cost differential between studios—with Innovate Horizons requiring substantially higher investment per company—demonstrates how sector complexity directly impacts operational requirements. Deep tech ventures demand specialized technical infrastructure, extended development cycles, and sophisticated manufacturing preparation, while enterprise software companies can achieve market entry through more standardized development processes and established go-to-market frameworks.
Capital Efficiency Convergence: Despite dramatic differences in absolute cost metrics, both studios achieve similar capital efficiency ratios relative to their respective sector benchmarks. This convergence validates that operational intensity, when properly aligned with sector requirements, produces comparable systematic advantages over traditional investment approaches. The similar efficiency ratios suggest that the VSI framework successfully normalizes for sector-specific complexity when evaluating studio performance.
Formation Role Impact: The performance differential clearly illustrates how formation role fundamentally shapes operational metrics. Refounder studios necessarily incur higher validation costs due to asset transformation requirements and technical due diligence complexity, while cofounder studios optimize for rapid market validation and founder partnership efficiency. These differences represent strategic trade-offs rather than performance deficiencies, requiring sector-appropriate benchmarking for accurate assessment.
The KPI comparative analysis demonstrates that effective venture studio evaluation requires understanding both absolute performance metrics and their strategic context. Studios operating in different formation roles and return profiles face fundamentally different operational requirements, making standardized KPI measurement essential for distinguishing between strategic positioning and operational inefficiency in performance assessment.
The Venture Studio Index Standard
The Venture Studio Index is a methodology for venture studio evaluation, providing a common language and framework for assessing these innovative entities. Through systematic evaluation of current performance indicators, formation roles, cost structures, and operational approaches, the VSI enables efficient comparison and screening of complex investment vehicles that traditionally require extensive custom due diligence to evaluate properly. By establishing this industry standard, we aim to foster greater understanding and more informed decision-making in the venture studio ecosystem.
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About the Authors
This document, a comprehensive exploration of the Venture Studio Index methodology and its application, is brought to you by leading experts in the venture studio ecosystem. Their diverse backgrounds in venture capital, deep tech, corporate innovation, and economic analysis provide a robust foundation for the insights presented herein.
Neal Ghosh
Neal Ghosh is a managing partner at the 9point8 Collective and the President and Chair of the Venture Studio Forum. He is also a GP in B’more Venture Studios, founded in 2024. Previously, he co-founded Amazon’s first internal venture studio, is a former director of strategy at Cogo Labs. Neal holds a PhD in Economics from the University of Texas-Austin, and prior to his venture studio career was an economist at Amazon leading internal AI development efforts.
Matthew Burris
Matthew Burris is a partner at the 9point8 Collective and Chief Content Officer of the Venture Studio Forum. He is a thought leader in the venture studio ecosystem, leveraging insights from over 500 venture studios to develop foundational frameworks for systematic company creation. He has worked with over 15 venture studios on their design and strategy. Previously, he founded MatterFab, developed industrial 3D printing technology, and launched an accelerator at NCR Corporation where the first cohort generated $90M in projected revenue.
Lauro Remmler
Lauro Remmler is a VSF fellow and graduate of the London School of Economics. He began his career in economic consulting before moving to Meta, where he worked in Business Operations and as a Data Scientist. He later joined EthonAI (an ETH Zurich industrial AI spin-out) as Head of Finance and Operations, helping lead the company from pre-seed to a Series A backed by Index Ventures. He is currently a student at the Stanford Graduate School of Business.